{"id":1584,"date":"2024-07-11T08:06:36","date_gmt":"2024-07-11T08:06:36","guid":{"rendered":"https:\/\/britainwriters.com\/answers\/?p=1584"},"modified":"2024-07-11T08:06:38","modified_gmt":"2024-07-11T08:06:38","slug":"luxury-brand-industry-project-assignment","status":"publish","type":"post","link":"https:\/\/britainwriters.com\/answers\/luxury-brand-industry-project-assignment\/","title":{"rendered":"Luxury Brand Industry Project Assignment"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Assignment Task<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project Learning Outcome Focus:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sectoral understanding in detail including strengths, growth potential and future in India<\/li>\n\n\n\n<li>Brand Identity<\/li>\n\n\n\n<li>Brand DNA [ including the importance of design wrt to the brand chosen]<\/li>\n\n\n\n<li>Retail store design<\/li>\n\n\n\n<li>Visual Merchandising<\/li>\n\n\n\n<li>Buying &amp; merchandising Practices<\/li>\n\n\n\n<li>Brand positioning in the market and its key competitors [according to you]<\/li>\n\n\n\n<li>Positioning analysis with key competitors for the brand chosen<\/li>\n\n\n\n<li>Competition mapping of your brand with key competitors wrt visual merchandising; product mix, website, e-commerce (if applicable), social media, customer service, PR, special events, advertising, distribution strategies.<\/li>\n\n\n\n<li>Innovation strategies adopted by the brand<\/li>\n\n\n\n<li>Sustainability aspect of the chosen brand<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Student Guidelines:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select a Brand that you have an interest in from any of the listed luxury categories \u2013 apparel fashion &amp; accessories \/ automotive \/ jewelry\/beauty \/ wines &amp; spirits \/ hospitality \/ travel &amp;tourism.<\/li>\n\n\n\n<li>Prepare a presentation about your retailer using the guidelines that follow. The presentations are scheduled after the completion of your course, so the student can apply all his\/her subject understanding to further make it a collaborative learning experience.<\/li>\n\n\n\n<li>In preparing your presentation, be sure to footnote or reference the original sources that your information was drawn from. Please do not summarize information without giving credit to the source from which it was drawn. Also, include a bibliography of the sources you used.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand&#8217;s &amp; Its Analysis-<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe the current climate and situation that your brand finds itself in as it attempts to compete.<\/li>\n\n\n\n<li>Describe what is occurring in the India Market, wrt to the sector chosen of the brand. \uf0b7 Provide a brief overview of the following-<\/li>\n\n\n\n<li>Brand [ brief history, Brand DNA, Brand Identity, the importance of design wrt to the brandchosen]<\/li>\n\n\n\n<li>Marketing and communication of the brand<\/li>\n\n\n\n<li>Describe their approach to advertising and sales promotions. Has it been effective for them?<\/li>\n\n\n\n<li>What environmental and economic factors are affecting the retailer? while being present intheIndian market.<\/li>\n\n\n\n<li>What is their global presence and strategy? What countries have they entered? Howsuccessful have they been in expanding into these countries? What obstacles have they faced?<\/li>\n\n\n\n<li>Retail store design<\/li>\n\n\n\n<li>What is their store ambience and location strategy for India? Why have they chosen this strategy?<\/li>\n\n\n\n<li>Visual merchandising<\/li>\n\n\n\n<li>Customer Service<\/li>\n\n\n\n<li>Retail Market Strategy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">a.&nbsp;<strong>Target Audience<\/strong>&nbsp;\u2013 Who is their target audience? Please explain by defining their STP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">b.&nbsp;<strong>What image do they want to convey<\/strong>? How do they attempt to position themselves in the mindsof consumers in the market? What is their current image in the industry and in the minds of consumers? Is this image working for them? How does this compare with the image of competitors?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">c.&nbsp;<strong>List key competitors for the brand<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">d.&nbsp;<strong>Who are the sectors key competitors (both direct and indirect)?<\/strong>&nbsp;How do they compare toeachcompetitor in terms of its size, market dominance\/share, sales, profitability, etc.? What areyourretailer\u2019s competitive strength? How do they try to compete? Are there strategies that havenot worked for them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">e.<strong>&nbsp;Distribution business Model<\/strong>&nbsp;&#8211; How has your retailer changed and evolved over time? What is your retailer\u2019s primary distribution strategy? What is their distribution business model? What istheir corporate strategy? What are their goals? What parts of their business are growing andgenerate the most revenue? How is your retailer seeking to increase revenue in the future?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">f. How do the brand make use of technology (web and ecommerce, supply chain management, information systems, etc.)? How has technology affected the way they conduct business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">g.&nbsp;<strong>Describe the brands merchandising and distribution strategy<\/strong>&nbsp;\u2013 how they buy, what they buy, breadth vs depth of merchandise, etc. How is it reflected in their financial strategy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">h.&nbsp;<strong>What is their pricing strategy and how does this affect their profitability?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe competitive pressures, changing demographics etc. that affects this sector retailersand how they conduct business?<\/li>\n\n\n\n<li>Summarize your sectors &amp; key brands primary strengths and weaknesses and support yourassessment. What are their biggest challenges now and in the future? How are they preparingto meet those challenges? What do they view as their opportunities for the future?<\/li>\n\n\n\n<li>innovation strategies adopted by the brand<\/li>\n\n\n\n<li>Sustainability aspect of the brand<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Assignment Task Project Learning Outcome Focus: Student Guidelines: Brand&#8217;s &amp; Its Analysis- a.&nbsp;Target Audience&nbsp;\u2013 Who is their target audience? Please explain by defining their STP. b.&nbsp;What image do they want to convey? How do they attempt to position themselves in the mindsof consumers in the market? What is their current image in the industry and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1584","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury Brand Industry Project Assignment - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/britainwriters.com\/answers\/luxury-brand-industry-project-assignment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury Brand Industry Project Assignment - My Blog\" \/>\n<meta property=\"og:description\" content=\"Assignment Task Project Learning Outcome Focus: Student Guidelines: Brand&#8217;s &amp; Its Analysis- a.&nbsp;Target Audience&nbsp;\u2013 Who is their target audience? 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