{"id":2398,"date":"2024-09-03T11:05:18","date_gmt":"2024-09-03T11:05:18","guid":{"rendered":"https:\/\/britainwriters.com\/answers\/?p=2398"},"modified":"2024-09-03T11:05:20","modified_gmt":"2024-09-03T11:05:20","slug":"innovation-creativity-and-enterprise-assignment","status":"publish","type":"post","link":"https:\/\/britainwriters.com\/answers\/innovation-creativity-and-enterprise-assignment\/","title":{"rendered":"Innovation Creativity And Enterprise, Assignment"},"content":{"rendered":"\n

Innovation Audit Essay \u201c\u2026..an audit that intends to investigate and improve a firm\u2019s capabilities to innovate and perform innovation processes\u201d (Bj\u00f6rkdahl & Holm\u00e9n, 2016: p842).<\/p>\n\n\n\n

The existence of a strong and positive relationship between a company\u2019s capacity to innovate and its continued market prosperity underpins the literature on innovation. Despite myriad tools and frameworks to facilitate \u2018next practice\u2019 (Prahalad & Ramaswamy, 2004, P.5) innovation, organisations apply processes arbitrarily or neglect to apply any at all. A consequence of this is that companies fail to review their approach to innovation, potentially undermining business growth. Firms who develop and sustain competitive advantage are those who are disciplined in their pursuit of innovation, particularly as this enables them to develop and deploy new products or services more efficiently, effectively and profitability (Cormican & O\u2019Sullivan, 2004). The rationale for this assignment originates in the complexity of innovation management. The literature on innovation audits helps to uncover that complexity.<\/p>\n\n\n\n

One example<\/strong> \u2013 the fast audit, based on the Pentathlon Framework (Figure 1), is designed to offer a simple overview of an organisation\u2019s capacity to innovate.<\/p>\n\n\n\n

According to Goffin and Mitchell (2017, p.354) the aims of an audit are to:<\/strong><\/p>\n\n\n\n