(1) Read the article \u2018aimClear\u2019s Psychographic Targeting for Political Advertising Agencies\u2019 WINS\u2019 (December 3, 2015) that explains how psychographic messaging is now used in election campaigns at the intersection of marketing and political strategy. <\/p>\n\n\n\n
This kind of messaging is exactly what was used by Cambridge Analytica \u2013 a company you have already encountered in the course. <\/p>\n\n\n\n
Drawing from specific content in the article, does this kind of targeted messaging based on personality profiling adopt Gricean principles of cooperative communication, and if not, in which ways are Gricean maxims violated? <\/p>\n\n\n\n
(2) Consider how critical thinking skills as defined by Halpern may be employed by companies developing political campaigns of this type, irrespective of whether or not you agree with the \u2018desirable outcomes\u2019 or values involved; <\/p>\n\n\n\n
(3) Briefly review the evidence that such skills can be learned, and then discuss how you think these skills could have been learnt by campaign strategists of this \u2018big data\u2019 sort.<\/p>\n\n\n\n
Recommended Reading, Media & Resources<\/p>\n\n\n\n
Relevant critical thinking skills for this assignment are found your Halpern textbook in Chapter 1, pps 7-28; 34-44; 51-52. <\/p>\n\n\n\n
This content includes Halpern\u2019s model of critical thinking (Figure 1.1).<\/p>\n\n\n\n
Halpern\u2019s own version of the Grecian principles of cooperative communication can be found in Chapter 3 pps 116-123.
<\/p>\n\n\n\n
More insights into the way language can be used to manipulate thought can be found throughout Chapter 4.<\/p>\n\n\n\n
You could also have a look at Phloneme. <\/p>\n\n\n\n
(2014, Aug 13th). <\/p>\n\n\n\n
Explained: Grice\u2019s Cooperative Principle. <\/p>\n\n\n\n
For original source material refer to: Grice, H. P. (1975) \u2018Logic and conversation\u2019. <\/p>\n\n\n\n
In P. Cole and J. Morgan (eds) Studies in Syntax and Semantics III: Speech Acts, New York: Academic Press, pp. 183-98.<\/p>\n\n\n\n
For additional background on this kind of political campaigning, you could refer to the Channel 4 News YouTube video: <\/p>\n\n\n\n
Cambridge Analytics: how big data shaped the US election (2016)<\/p>\n\n\n\n
link to the article :
Word count : 500<\/p>\n","protected":false},"excerpt":{"rendered":"
(1) Read the article \u2018aimClear\u2019s Psychographic Targeting for Political Advertising Agencies\u2019 WINS\u2019 (December 3, 2015) that explains how psychographic messaging is now used in election campaigns at the intersection of marketing and political strategy. This kind of messaging is exactly what was used by Cambridge Analytica \u2013 a company you have already encountered in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-864","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n