What is their source of competitive advantage

Assignment

You will complete a comparison analysis of two companies regarding Global Marketing and Human Resource strategies.

Instructions:

Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.

In your analysis, address the following at a minimum:

Question I. One slide summary for each of the companies and products

Question II. What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation.

Question III. What are their human resource strategies with regards to staffing and retaining talent?

Question IV. What is their source of competitive advantage?

Question V. If you were the leader running these companies, would you change anything? Why or why not?

Question VI. As previously, make sure to integrate class content in your analysis and cite your sources.