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Introduction

A person who begins a new business activity establishes it by taking risks and spending money along with hard work and effort. In this process, the entrepreneur also enjoys rewards in terms of profits and goodwill. An entrepreneur is usually a person having innovative thinking, bringing in new concepts, products, services, and ways of running a business or related business strategies. In the UAE, female entrepreneurship has seen massive growth in recent years. There is an increase in female SME ownership across the board, including expat females.

Objectives

1. To study the factors that impact the investment decisions of female entrepreneurs.
2. To identify the impact of behavioral factors, investment attitude factors, and social factors on investment decisions of female entrepreneurs.
3. To comprehend the knowledge of female entrepreneurs about ways of investment opportunities available in the UAE.
4. To understand the ways of eliminating the impeding social factors that influence the investment decisions of female entrepreneurs.
5. To give an insight into the psyche of a female entrepreneur that would enable the policymakers in the government and investment advisors to formulate suitable policies and schemes.

Research Questions

1. What are the factors that impact the investment decisions of female entrepreneurs?
2. How do each of these factors impact the investment decisions of female entrepreneurs?
3. What are the various avenues for investment available in the UAE, specifically for females?
4. How can the impeding social factors which restrict female entrepreneurs from investing independently, be eliminated?
5. Utilizing the understanding of the psyche of female investors, how can the government and the policymakers formulate policies and schemes accordingly?