MSc Research Methods For Social Science Assignment

Research Objectives

The main Objective of this study is based on the below insights

Utilizing Facebook and Instagram data, such as “time on site,” “page views,” and “click-throughs,” to engage with more customers
By attracting the appropriate attention, raise brand awareness among the target audience.
By paying attention to what people are saying about your business on social media, to improve the customer experience.
Increasing the ROI to 15% and sales by 120% to generate revenue

Data Analysis

Summary table

Objective	Method of data collection	Method of data analysis
Customer Engagement	Semi-structured interviews	Qualitative data analysis
Brand Awareness	Online questionnaire	Descriptive statistical procedures
Revenue Generation	Online questionnaire	Descriptive statistical procedures
Customer Experience	Semi-structured interviews	Qualitative data analysis

Questions

1. Does the proposal use the template on the Moodle page?

2. Is the body (excluding cover page, “Table of Contents”, and “References”) in length?

3. Does the “Research topic” section include the aim and the rationale of the research?

4. Does the “Key academic ideas” section critically synthesise a min. of four-five key sources each under two-three headings?

5. Does the “Key academic ideas” section critically synthesise a min. of four-five key sources each under two-three headings?

6. Does the proposal establish a research gap in the “How does the proposed research relate to previous research studies?” section?

7. Does the proposal quote, paraphrase, and/or summarize AND reference all ideas, data, and text from outside sources?

8. Does the proposal quote, paraphrase, and/or summarize AND reference all ideas, data, and text from outside sources?

9. Do the concepts that you use in the research question appear in the “Key Academic Ideas” section?

10. Does the proposal include a hypothesis/preliminary argument that answers the research question?

11. Does the proposal include a set of research objectives that are relevant for the field of study?

12. Does the proposal identify and justify the “Research strategy”?

13. Does the proposal identify and justify the “Population, sample, and sampling”?

14. Does the proposal identify and justify the “Methods of collecting data”?

15. Does the proposal identify and justify the “Methods of analysing data”?

16. Does the proposal identify the relevant “Data quality issues in research” and how to address these?

17. Does the proposal argue for the availability of data under “Access”?

18. For case studies and interviews with experts, has a letter of consent been attached?

19. In the “Summary” table, does the proposal match each objective with a data collection and data analysis method?

20. Does the proposal identify the relevant issues regarding “Research ethics” and how to address these?

21. Does the “Bibliography” contain a minimum of 20 (twenty) academic sources[1]?

22. Does the “Bibliography” provide a good mix of the topic-specific and the research-methodology literature?

23. Does the “Bibliography” follow Harvard-style referencing?

24. Does each paragraph consist of a min. of three sentences?

25. Does each section consist of a min. of three paragraphs?

26. Is the proposal free from typos and grammatical problems?