Assignment Task

Section 1

Introduction

No too long – just an overview of what strategy and scenario planning is and why it is important.

Background To Organization

Choose a company. This can be an MNC or an SME. If the latter, ensure you can get sufficient information on the firm. Give an overview of the company’s current strategic position in their market.

Describe Organisation Responsible Us – relevant background on the company – size, structure, sector etc.

Application Of PESTLE on the existing market. 

PESTLE – intro to PESTLE tool, PESTLE table and analysis discussion

These two frameworks will give you an idea about what the market looks) like for the company at the Macro and Micro level and inform what could happen to the company in the future allowing you to plan for eventualities. This is scenario planning,

Section 2

APPLICATION OF PORTERS 5 FORCES on their existing to give you an idea of the competitive landscape of the market.

Identification Of Key Drivers

From the analysis of PESTEL and P5F a table must be drawn up listing out and ranking the key drivers: 1-8. Basically, based on your Pestle Porters and Porter’s analysis think about key drivers that could influence the organization you have chosen in a positive or a negative way. List 8 of these out.

The top 2 drivers are then selected as the pair of “critical uncertainties”

Critical Uncertainty 1: Number of competitors

Critical Uncertainty 2: Adoption of subscriptions

Using these a Scenario Matrix is then constructed to depict the 4 potential scenario “worlds” the firm might face

Section 3

Another really important element is Your Recommendations for Strategic Success in Each of the 4 Worldsbased on your analysis of the scenarios.

• Should come from your previous analyses (show pull-through)
• Show how the theory can be applied in practice to the chosen organisation in a meaningful and valuable way
• Based on the analyses, what strategic recommendations could you make to help the business with its strategic development

Then based on the analysis you have undertaken, what strategic recommendations could you make to help the business with its strategic development in the future! This should be 20% of your paper

Section 4.

You must use a reflective model… for example Gibbs to structure your work. This reflection is about your learning journey and not the company you have chosen.

• This can be written in first person
• Reflect on your learning and reading
• Reflect on the module
• Reflect on the assignment and the tools used
• Think about strategies to improve your learning skill sets