Analyse The Service Marketing Issues Affecting One

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Last Updated: 21-Sep-23
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MC4061QA Principles of Marketing - London Metropolitan University

The aim of the assessment is to enable you to apply the knowledge gained during the module and to analyse the service marketing issues affecting one organisation in a particular service sector.

You are required to choose an organisation which operates in the UK from any of the following service sectors:
• Marketing
• Retail
• Professional services
• Fashion
• Leisure
• Tourism
• Aviation
• Creative industries
• Financial services
• Education
• Not for Profit/Charity


You must produce a marketing report which includes the following in relation to your chosen organisation:

Question 1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the organisation based on properly referenced sources.

Question 2. Identification of the organisation`s key service marketing challenges (Weakness and Threats) for the next 3 years, drawing on secondary research andanalysis.

Question 3. Analyses the threats through the lens of theoretical principles of services marketing and provide recommendations to overcome challenges within the constraints of Strengths and Opportunities.

The report should be 1500 words maximum (without appendices). Please use tables and diagrams where possible to stay within the word count.