BMS0079 The Strategy of International Business Assessment Brief 2026-27 | Huddersfield

BMS0079 The Strategy of International Business – Assessment Brief

The module learning outcomes for The Strategy of International Business are to demonstrate awareness of international business strategies and organisational structures. Students will critically evaluate approaches to international expansion. They will. Justify perspectives on international business strategy debates. Additionally students will communicate strategic business information effectively.

The assessment overview for The Strategy of International Business is that this assessment requires students to produce a 4,000-word academic essay based on international business strategy. The assignment contributes 100% toward the module grade. Students must critically apply International Business theories. Analyse two themes related to international business strategy using real-world case companies. Each selected theme requires one individual company analysis of 2,000 words.

There are four assignment themes for The Strategy of International Business. Students must select two out of the following four themes. Critically evaluate relevant International Business theories using appropriate company examples.

• Theme 1 – Internationalisation Path: Analyse how a company expanded internationally and evaluate whether the expansion followed an rapid internationalisation process. Did the company internationalise gradually or quickly? Can the Uppsala or Stages Model explain the expansion? Why did the company follow this strategy? Evaluate a stage of the company’s international growth.
• Theme 2 – Locations of Operations: Evaluate why the company selected international markets and how location decisions support corporate strategy. Which international markets are strategically important? Why were these locations selected? How does location choice support competitive advantage? Analyse one or more markets in detail.
• Theme 3 – Corporate Strategies: Critically evaluate the company’s corporate strategies and their effectiveness. Which strategies have been successful? Which strategies have created challenges or liabilities? How does the business environment influence decisions? What strategic improvements could be made?
• Theme 4 – Market Entry Strategy: Assess the foreign market entry modes used by the company. Explain why these methods were selected. What entry modes has the company used? Why were these entry methods chosen? Does the company use entry modes? Evaluate approaches such as exporting, licensing, franchising, joint ventures or owned subsidiaries.

The assessment expectations for The Strategy of International Business are to demonstrate understanding of International Business theories. Students will apply theory critically to business practice. They will use journals, textbooks and industry data effectively. Students will present well-structured arguments. They will use academic referencing consistently. Students will demonstrate research and analytical skills.

The recommended sources for The Strategy of International Business include company annual reports and corporate websites, CSR and sustainability reports, academic journals and textbooks government and international organisation reports, OECD, WTO, UNCTAD WHO publications and reputable newspapers and business magazines. Note that Wikipedia and unreliable online sources should not be used as references.

The application of theory in The Strategy of International Business is that every argument within the essay should be supported by International Business theories. Students are expected to demonstrate understanding, wider reading and the ability to connect different theoretical perspectives.

The presentation and academic writing for The Strategy of International Business should use an academic essay structure. Students will present coherent arguments. They will demonstrate analysis throughout. Students will ensure presentation and proofreading. They will use referencing consistently.

The marking criteria overview for The Strategy of International Business is as follows:

• Distinction (70–100%): critical analysis original thinking, extensive research, excellent presentation and highly professional academic writing.
• Merit (60–69%): Strong critical evaluation, effective use of theory, good research and developed academic arguments.
• Pass (50–59%): understanding of theories and concepts, with appropriate structure, research and academic writing standards.
• Referred (0–49%): analysis, insufficient research, weak structure and failure to meet academic assessment requirements.