Select a television or online advertisement in which music is used to help sell something. Include a link with your assignment. Then answer the following questions:
What music has been chosen?
Analyze the role that music has in this process, thinking in particular about the “How Does Music Work in Advertisements?” section of this week’s material. Does your chosen example fall into one (or more) of the six categories laid out by David Huron? If so, how? If not, how would you describe how the music in your example works?
What is the connection to the thing it is trying to sell? (You will likely want to think back to our discussions in weeks 4, 5, and 6 about how music has meaning.)
There is no set minimum length for this essay, but experience suggests that it is challenging to fulfill the expectations of this assignment in fewer than 750 words, and all but impossible in fewer than 500. Likewise, there is no upper limit—you may write as much as you wish, but 1500 words should be adequate in most cases.
What music has been chosen?
Analyze the role that music has in this process, thinking in particular about the “How Does Music Work in Advertisements?” section of this week’s material. Does your chosen example fall into one (or more) of the six categories laid out by David Huron? If so, how? If not, how would you describe how the music in your example works?
What is the connection to the thing it is trying to sell? (You will likely want to think back to our discussions in weeks 4, 5, and 6 about how music has meaning.)
There is no set minimum length for this essay, but experience suggests that it is challenging to fulfill the expectations of this assignment in fewer than 750 words, and all but impossible in fewer than 500. Likewise, there is no upper limit—you may write as much as you wish, but 1500 words should be adequate in most cases.