BACHI Barcelona Is A Company That Sells Medium-High Range Handbags: Strategic Management Assignment, UCD
BACKGROUND
BACHI Barcelona (http://www.bachibarcelona.com) is a company that sells medium-high range handbags and accessories for men and women. This project has been created by two friends, Meritxell and Nuria, passionate about fashion and fully orientated to the satisfaction of their customers through their products, and it has been in the market for one year.
These two enterprising women have a common idea: to create comfortable accessories but without sacrificing innovative designs. Therefore, their products seek differentiation through originality, because their patterns are visible both inside and outside of the bags, thereby creating a different product.
BACHI Barcelona stands out for online sales through a website that tries to be intuitive and with high navigability whilst, of course, gaining visibility for their bags and accessories. In addition, it has the following services:
- The complete catalog of their accessories for online sales.
- Filtering by categories and price system, to customize searches.
- Offers and temporary discounts on some products.
- Form for potential customers to request information.
- Delivery service of 24-48 hours. Cost: € 5 (other costs assumed by BACHI Barcelona). However, they offer several promotions with free deliveries.
- National and international shipments (European Union), although they are still not very clear how to penetrate international markets.
- “Stories by Bachi” blog, where they report announcements and related news.
- Newsletter service (previous subscription with welcome gift).
- Access to their social media: Facebook, Twitter, Instagram, and Pinterest.
