Berkeley School of Theology Pest Analysis of Metro Houston Paper

3 pageYou  will  submit  an  environmental  scan  of  the  company  within  the  chosen  market  domain  using  the  PEST format.  

This  analysis  will  be  written  viewing  the  company  from  the  outside  to  the  inside.  

This  assessment  will  consider the  knowledge  gained  from  the  SWOT analysis  generated  in  Milestone  Two  and  assess  the  company’s  competitive  readiness  from  external  dimensions,  extending  to  the  global  marketplace.  

The  scan  will  include  the  external  political,  economic/financial,  sociopolitical,  and  technological  trends  for a  given  market  environment  and   a potential  market.  

The  information  gathered  from  this  scan  will  assist  in  the  identification  of  the  most  lucrative  market  niche  in  which  to  formulate  an  actual  business  development  strategy  in  Milestone  Four.  

A.  PEST Analysis 

1. PEST Analysis: Complete   a PEST analysis  on  the  external  factors  that  affect  the  company’s  readiness  to  compete.  

What  are  the  political, economic, social, and technological factors that affect the company? 

2. Prioritized List: Based on the PEST analysis, examine and address the key issue from each quadrant to assist in the success of your chosen company. Include supporting rationale and research as needed. 

3. Readiness: Based  on  external  factors,  evaluate  the  company’s  readiness  to  compete  in  the  business  environment  of  the  market  domain.  Support your evaluation with information from your market domain evaluation and PEST analysis. 

Rubric  

Guidelines  for Submission:  Your paper must  be  submitted  as  a  3- to  5-page  APA-style  Word  document  with  double  spacing,  not  counting  the  cover page  and  reference  page. 

  It must  be  in  12-point  Times  New  Roman  font,  with  one-inch  margins  and  at  least  three  authoritative  sources  cited  in  APA  format.  

Critical  Elements   Proficient  (100%)   Needs  Improvement  (70%)   Not  Evident  (0%)   Value  

PEST  Analysis   Completes  comprehensive  PEST analysis on  

external  factors  affecting  company’s readiness  to  compete   Completes  PEST  analysis on  external  factors affecting  company’s  readiness  to  compete,  but analysis is cursory or  inaccurate   Does not complete  PEST  analysis on  external  factors  affecting  company’s readiness  to  compete   30  

PEST  Analysis: 

Prioritized  List   Examines and  addresses  the  key  issues  from  each  quadrant,  including  supporting  rationale  and  research   Examines and  addresses  the  key  issue  from  each  quadrant but lacks  rationale   Does not examine  or  address  the  key  issue  from  each  quadrant   30  

PEST  Analysis: Readiness   Comprehensively evaluates company’s readiness  to  compete  in  business  environment  based  on  external  factors,  supporting  response  with  market domain  evaluation  and  PEST  analysis   Evaluates company’s readiness  to  compete  in  business  environment  based  on  external  factors,  but  response   is cursory or  inaccurate  or  lacks  support   Does not evaluate  company’s readiness  to  compete  in  business environment  based  on  external  factors   30