Boundary conditions What makes the effect bigger?

Boundary conditions What makes the effect bigger? What makes it smaller?

What does “limits” refer to? It means you need to analyze the boundary conditions When will
the idea/practice work and when will it stop working, and why? Will it work for other products,
in other markets, and why or why not?

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Assigned Topic Points

1. Interesting consumer experience. Interesting why? What was industry standard?

2. Explain how and why it works. What is the psychology behind it?

3. Boundary conditions What makes the effect bigger? What makes it smaller?

4. Generalizable to other areas?

Executive Summary Report – Drafted Points/Research (include resources)

1. Interesting consumer experience. Interesting why? What was industry standard?
https://www.cnet.com/tech/mobile/apple-reportedly-fined-19m-for-not-including-chargers-with-iphones/
Apple Sued For Not Including Chargers In iPhone Boxes – Wond (wonderfulengineering.com)
Apple’s discontinuation of the inclusion of wall charger with the purchase of a phone was very interesting because not only did they not tell consumers about the change, their prices did not change. Apple is also the only company that has this policy because before this, it was expected that a wall charger would be included with purchase of any cell phone or accessories that require them. In 2020, the company decided to only include lightning cables for purchases of Earpods or Iphones, including the previous versions as a part of their contribution to the environment as well as allowing them to reduce the size of their packages. Although the idea was very inventive, it was presumed that a majority of persons already have a compatible wall charger, since they are now considered universal and would therefore accept the change, an assumption that proved not to be correct. Among the numerous litigation suits that have so far been filed, Beatriz Garcia of Reuters online technological blog who reported on October 13, 2022 that the company had been fined over $100 million Reais ($US19 million) by a Brazilian court that ruled that the move was unconstitutional. The court also ruled that all consumers who purchase Iphones in their country MUST include a charger. The effects of which have prompted consumers in other countries like China, to follow suit.

2. Explain how and why it works. What is the psychology behind it?