Brand Management Of Cadbury Organisation

INTRODUCTION

Brand management is a activity which involves planning, implementation and controlling of various marketing programmes. It leads to analysis of planning regarding how a brand will be introduced in the market. A good marketing management leads to influence targeted consumers regarding a specific brand and eventually helps grabbing large market share. The effective brand management ensures that each piece promotion must use name of organisation and touch every promotional point to support organisational goals and objectives. The present project report is based on brand management of Cadbury organisation. It was founded in the year 1824 in Birmingham, England by John Cadbury. It is one of the well known multinational company and stands at second position in confectionery brand (Atwal and Williams, 2017). The organisation employees approx 80000 employees and operates at international markets. In this report branding as a merchandising instrument is described with primal components of booming brand scheme. Brand hierarchy and brand equity is mentioned and brand management at national and global level is elaborated. Governance and measuring of brand value is mentioned in the report.

TASK 1