BUS2603 International Business Strategy Assignment Brief 2026 | Kolej Profesional MARA

BUS2603 International Business Strategy

SECTION A – Complete Answer

Question 1 (a): Porter’s Five Forces – Telecommunication vs Fast Fashion Industry

The Porter’s Five Forces model is used to figure out how competitive an industry is and how attractive it is.

1. Competitive Rivalry
   Telecommunication has high rivalry because there are not many players in the market and they are always competing on prices like data bundles and network coverage.
   Fast Fashion also has high rivalry because brands like Zara, H&M and Shein are always competing on the latest trends and prices.

2. Threat of New Entrants
   Telecommunication has a threat of new entrants because it costs a lot of money to start a telecommunication company and there are a lot of government rules to follow.
   Fast Fashion has a threat of new entrants because it is easier to start an online fashion company but the competition from existing brands is very strong.

3. Bargaining Power of Suppliers
   Telecommunication has moderate to bargaining power of suppliers because telecommunication companies rely on equipment providers, like network hardware companies.
   Fast Fashion has low to bargaining power of suppliers because there are many textile suppliers all over the world.

4. Bargaining Power of Buyers
   Telecommunication has bargaining power of buyers because customers can easily switch to a different provider.
   Fast Fashion also has bargaining power of buyers because it does not cost a lot to switch to a different brand and there are many other brands to choose from.

5. Threat of Substitutes
   Telecommunication has a to moderate threat of substitutes, like Wi-Fi calling apps and VoIP services.
   Fast Fashion has a threat of substitutes because people can buy second-hand clothes or choose sustainable fashion options.

Question 1 (b): PEST Analysis – Nasi Lemak Burung Hantu (Global Expansion: UK Market)

Political

• Nasi Lemak Burung Hantu needs to follow food import rules and get halal certification in the UK.
• The company also needs to follow hygiene and safety laws.

Economic

• People in the UK have a lot of money to spend so Nasi Lemak Burung Hantu can make a lot of sales.
• However the company needs to be careful about currency exchange rates because they can affect how money the company makes.

Social

• More and more people in the UK want to eat food so Nasi Lemak Burung Hantu has a good chance of being successful.
• Young people in the UK are also more open to trying types of food which is good for Nasi Lemak Burung Hantu.

Technological

• Nasi Lemak Burung Hantu can use food delivery apps like Uber Eats and Deliveroo to reach customers.
• The company can also use media to market its products.

Question 1 (c): BCG Matrix – Samsung Electronics

Stars

• Samsung Smartphones like the Galaxy S series are very popular and the market is growing so they are stars.

Cash Cows

• Samsung TVs are products with stable demand but the market is not growing much so they are cash cows.

Question Marks

• Samsungs smart home devices are growing in popularity. It is not clear if the company will be successful in this market.

Dogs

• Samsungs old digital camera products are not popular and the market is declining so they are dogs.

Question 2 (a): VRIO Analysis – Netflix Inc

Value

Netflix provides quality digital streaming content to people all over the world which is very valuable.

Rarity

Netflix has content and original series that are not available anywhere else which makes it rare.

Imitability

It is hard for other companies to copy Netflix because of its brand, data algorithms and content library.

Organization

Netflix has a team and can distribute its content all over the world.

Netflix has an advantage that will last.

Question 2 (b): In-house vs Outsourcing Decision (Value Chain Analysis)

Example Firm: Apple Inc.

• In-house Activities:
• Apple designs its products.
• Apple develops its software like the iOS ecosystem.
• Apple. Comes up with new ideas.

• Outsourced Activities:
• Apple outsources its manufacturing to companies like Foxconn and its partners.
• Apple also outsources its logistics and distribution.
• Apple outsources the supply of components.

Discussion:

Apple keeps control of the activities like product design and innovation and outsources the activities that are not as important, like manufacturing to save money and be more efficient.

Apple keeps the activities in-house and outsources the non-important activities.

Question 2 (c): Firm with 50+ Years – Toyota Motor Corporation

Valuable Capabilities:

• Toyota has a manufacturing system that helps it produce cars efficiently and reduce waste.
• Toyota has a brand reputation and is known for making reliable and durable cars.
• Toyota has a supply chain that helps it produce and distribute cars all, over the world.
• Toyota also has a culture of improvement which means it is always looking for ways to be more efficient and innovative.
• These capabilities help Toyota stay competitive and successful for decades.