COMM 176P SJSU Representation of Femininity and Masculinity in Advertisement Discussion

This unit focuses on mediated constructions of women and men as well as femininity and masculinity.

A) To what extent, have men’s images changed in today’s advertising?  To what extent, have women’s images changed in today’s advertising?

B) How might dominant images of women and men affect us and our relationships?

C) Describe what would be the ideal “counter text” to hegemonic femininity, or a mediated image that goes against/resists the dominant construction of femininity as explained in our Gendered Lives textbook, Chapters 9 & 11.

D) Describe what would be the ideal “counter text” to hegemonic masculinity, or a mediated image that goes against/resists the dominant construction of femininity as explained in our Gendered Lives textbook, Chapters 9 & 11.