CORPORATE FINANCIAL STRATEGY

INTRODUCTION

The area and aspect in which a company or an organisation deal with the different financing sources as well as capital structure which are related to the financial department is known as corporate finance. Apart from this in the corporate finance, there are stock market comes into consideration because it is the key part of every organisation which listed in respective market. There are various number of strategies which are used in the corporate finance for make it better and enhance level of profit. Further, the present case study is based on the Glaxosmithkline (GSK) company which is operating in the Pharmaceutical, Consumer goods and Biotechnology industry. Apart from this it is a public limited company and having global presence. The current study shows about the discount rates, dividend policy as well as capital structure of the GSK in context to the stock market. Beside this, the study describes about the valuation of stock and dividend using different dividend ratios and models. Moreover, the study helps to reader to analyse corporate life cycle of chosen firm using four aspects. At the end of report, it describes about the shareholder value performance of the GSK and compare with the AstraZeneca (AZN) company which operates in the same industry.