Customer Relationship Management
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Last Updated:
28-Feb-24
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Customer Relationship Management
INTRODUCTION
This report is made to provide a brief understanding of customer relations which is also known by the name CRM. It is an activity or say functional area of the management which describes and evaluates how business is interacting or dealing with its customer (Domagalska, 2012). CRM is generally used to keep client information to evaluate existing customer needs and to find new insight knowledge of future need of new consumers (Thull, 2005). In this report, usability of CRM will be examined by doing its cost-benefit analysis. In addition, advantages of personal selling in the context of CRM will also be studied.
QUESTION - 1
