Describe the key drivers of digital disruption, presented by both the macro and micro environments, within your chosen organisation�s industry sector.
Digital Strategy
Scenario: Digital disruption, channels and content Developments in digital technology, and its uses, can have a significant impact on an
organisation and the sector it operates within.
This is often referred to as digital disruption, and it can occur in markets, business functions and processes. Having knowledge of what is driving this disruption and its potential implications for strategic planning can aid effective decision-making for an organisations future.
In your role as an experienced marketer within your chosen organisation, you have been asked to investigate the disruptive digital environment, and consider how your chosen organisation can respond. Your response will be in the form of strategy and tactics contained within a digital marketing plan.
TASK 1 PRESENTATION
In your role as an experienced marketer, you have been asked to produce a presentation, with accompanying speaker notes, for the Senior Management Team that identifies what is driving digital disruption within the marketing environment of your chosen organisation.
Required:
(a) Using the organisation summary guidelines, provide a background to your chosen organisation.
(b) Describe the key drivers of digital disruption, presented by both the macro and micro environments, within your chosen organisations industry sector.
(c) Assess the impact of digital disruption on the organisations future digital strategy in particular their use of digital channels and content.
TASK 2 DIGITAL MARKETING PLAN
In your role as an experienced marketer, you have been asked by the Senior Management Team of your chosen organisation to advise on key elements required to develop a digital marketing plan.
The core focus of the plan is to deliver an appropriate strategic response to digital disruption present in your organisations marketing environment.
Required:
(a) Develop TWO digital marketing objectives in response to the strategic implications of digital disruption within your chosen organisation, justifying your reasons.
(b) Recommend, with justification, a digital marketing strategy and tactical mix, specifically relating to the use of digital channels and content.
(c) Justify how the channels used and content posts will be planned, with a focus on timing and resources needed to support the delivery of the digital marketing plan.
