Digital Marketing Has Replaced Traditional Marketing In Strategy Development

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Last Updated: 13-Oct-23
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Critically evaluate the proposition that digital marketing has replaced traditional marketing in strategy development”.

Introduction

  • clearly identify objectives
  • good introduction                                                                                                                        /10

The Theoretical element

  • identifies theoretical material and the authors
  • Identified the concepts from within the literature that they plan to develop                                                     /10

Analysis

  • Present the core theoretical perspectives in their own words without much paraphrasing
  • Considerations for differences in points of views or theoretical angles
  • Relevant examples connected to the digital/traditional debate
  • Evidence of observation and creative thinking                                                                                  /50

Conclusions and discussion

  • Observations and opinions, are they emerging out of the literature reviewed, or are they plucked from thin air?
  • Are proper rationales provided for opinions