FINA 6221 Strayer University Coca Cola Company Financial Decision Making PPT

Coca Cola Company Presentation 

The focus of the research and presentation should be on how the firm is navigating through the Covid-19 pandemic. Students should follow the company’s PR announcements, earnings releases, strategic moves, etc. 

Students will be able to draw conclusions broadly on what decisions (financial and strategic) are being made by firms to either take advantage of opportunities arising from the crisis, or merely weather the storm and survive.

 Also analyze the Cristiano Ronaldo’s decision to snub coca cola during the last European soccer cup. 

What impact it had in the coca cola stock price. See below for reference

Before Portugal’s Euro 2020 football championship opener, Cristiano Ronaldo was preparing for a pre-match press conference. 

Two minutes before it began, the Juventus megastar forward put aside the two Coca-Cola bottles placed in front of him and said “agua” (water) while smiling to the journalists. 

The reaction to this playful gesture, which included a slew of news articles saying that Ronaldo’s actions were responsible for wiping $4 billion off of Coca-Cola’s market value, has come to illustrate a grave problem.