For A Company Of Your Choice, Analyze Their Marketing Channels Of Distribution You Must Carry Out The Following Criteria: Business Studies Assignment, ICD, Ireland

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Module-Marketing Channel Management & E-tail

Assessment requirements:
For a company of your choice, analyze their marketing channels of distribution.
You must carry out the following criteria:
1. Analyse their use of intermediaries in channel distribution
2. In your opinion, how innovative is their use of channel management? Does it result in a significant competitive advantage in the market?