Impact of COVID-19 on the aviation industry - Management Assignment Help

Assignment Task

Assignment Brief:

Main Topic: Impact of COVID-19 on the aviation industry: An analysis of Delta Airlines’ operational and financial strategies

Research objectives:

• To critically analyze the operational and financial strategies adopted by Delta Airlines to tackle the impact of COVID-19

   

• To examine the use of these strategies by using the Emergent Strategy model by Henry Mintzberg (1978)

A 4000-word critical literature review of journal articles related to the research objectives concerning the following

Part 1:

• Background and overview of Delta airlines and its current financial position- 500 words approx. 

• Effects of COVID-19 on the global aviation industry- 500 words approx.

•  Effects of COVID-19 on top 3 North American airlines (must include Delta Airlines)- 400 words approx. 

• Actions taken by the top 2 North American airlines to tackle the impact of the pandemic (excluding delta airlines)- 600 words approx.

   

Part 2:

• Explanation of the Emergent Strategy theory by Henry Mintzberg (1978) and outlining its significance elaborately- 1000 words approx.

• Overview of the operational and financial strategies adopted by Delta airlines during the pandemic- 500 words approx. 

• Raising questions on how the emergent theory might have helped Delta airlines handle the impact of COVID-19- 500 words approx.

   

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