In India There Is A Large Market For T-Shirts, Also There Are Many Companies: Innovation Management Assignment, UCD, Ireland

Problem/ Opportunity

In India there is a large market for t-shirts, also there are many companies like Wildcraft, Bewakoof, The Souled Store, Myntra and many other companies have been towards it and also achieved great heights. Here people who buy a printed t-shirt buy only the already existed designs like through shopping online. So here I would like to introduce a customized t-shirt for individuals where customized one is already existing but only for large or bulk orders, so my plan is to give a customized design for individual people at the nominal cost.

For marketing co-creation concept will be implemented for more customer engagement and for many marketing campaigns without any manpower. As of the initial phase introducing a customized t-shirt for an individual might be expensive but my plan is to reduce it as much as possible and also reducing the warehouse cost by various ideas. So, I am estimating the initial investment of 40,000rs for my business plan.