Internal & External Business Environment of British Airways

Introduction

Business environment is comprises of internal and external environmental factors which influence the business activities (Ahmad and et.al., 2010). The internal factors include employees, policies, working condition of an organization and etc. Similarly, external factors include customers, competitors and government which affect the business activities. The focus of this report is on the analysis of business environment of British Airways which is a airline company operating its business internationally. In this report company`s vision, mission, short term and long term goals have been discussed. Further the economic environment of the country is discussed in which British Airways operates. Moreover, the study has been done to assess all the global factors which impact the activities of a business.