LSBM306 Business and Business Environment Level 6

Answer :

Introduction

Business is known as an organisation in which individual comes up with unique and innovative ideas to operate different functional and operational activities. Main objective of them is to maximise profit and income of firm by using different strategies and plans. All business firms in an economy are surrounded by different environmental factors that directly impacts on its organisational procedure. Business environment is a combination of two different elements as internal and external (Fernando, 2011). These factors are directly affects on decision making process and profitability of firm. For this management and manger of organisation requires to make impactful strategy to reduce negative impact of these factors. This report is based on Nestle which is a largest food and drink company. This organisation was founded in the year of 1866 by Henri Nestle, Charles page and George page. Nestle basically deals in dairy products, chocolate, coffee, ice cream and pet food. This report represent types and purpose of different organisations and its legal structure, size and scope of these firms and interrelationship between different functions of firm. At last it is determine positive and negative impact of macro environmental  factors, internal and external analysis of firm and how strength and weaknesses are interrelated with  external factors.