Managing Innovation in Business

INTRODUCTION

Managing innovation is analysed as systematic promotions of change in organisation and includes tasks of planning, organising, management and control. It usually deals with all measures in order to promote innovation in organisation and to generate benefits such as new products and service to conquer new market (Biemans, 2018). This purpose of report is to determine history of innovation in business operations of Apple Inc., which is an American multinational technology company that designs, develops and sells consumer electronics, computer software and online services. An innovation audit is being carried out to determine the past, present and future performance of organization. Further, different theories are used to determine Apple`s existing innovation performance and capabilities. At last, forecast of industry performance in 2019 is also discussed in this report.