Marketing Communication

Introduction

Marketing communication is considered as the most fundamental and essential part of the marketing efforts made by an organization. This is a significant aspect as it focuses on the use of tools for communicating a message to the desired market. It is for this reason that marketing communication also forms an important aspect of the marketing mix. Rolex is a Swiss Luxury watchmaker and makes its products crafted from finest raw materials thus paying scrupulous attention to the details (The Rolex Watches, 2016). Rolex engages in effective marketing communication activities for making the customers aware of the exclusive features of any new product launched by the company. The present report focuses on the marketing communication in the context of Rolex. A brief description of the company has been provided along with the analysis of specific product. Further, the characteristics, features and effectiveness of marketing communication tools has been critically evaluated. The report also devises a strategic marketing communication plan for the chosen product. Lastly, a marketing communication strategy has been developed and elements of communication process have been critically evaluated.