Marketing Essentials

Introduction

Marketing refers to the activities in which an organization promote all its products so that large segment of market can be acquired. All the companies are required to gather information of market so that awareness among customer can be enhanced about the business. Marketing is vital for the business entities so that large number of customers can be attracted toward the organization (Akaka, Vargo and Lusch, 2013). This assignment is mainly based on H&M who is operating its business in multiple countries such as US, Spain, Germany, Canada and France. It is a retail company of clothes and offering wide range of fashion brands to the customers. This report covers various topics such as roles and responsibilities of marketing function, interrelation between marketing and other departments of the organization and comparison of H&M’s marketing mix with its competitors. A detailed business plan with SWOT analysis have also been covered under this report.