Marketing Model Canvas Worksheet

Assignment Brief: Throughout the world developing and implementing marketing plans is the hallmark for the Marketers.

 Most of the corporations see ability to develop and manage marketing plans as an important pre-requisite for the top marketing slots. 

Most of the current CEOs are also known for their ability to plan and execute marketing plans.

Key Deliverables: You are required to develop a marketing plan for the assigned product/service/brand (which I chose Amazon)

Submission requires presenting an Excel worksheet on Marketing Model Canvas.

Customer Segment – Target Customers (geographic, demographics-psychographics, behavioral)

Customer Profile –User/Buyer Profile (Age, Gender, Income, Social Status, Preferences etc)

Customer Needs – Top 3 customer problems

Customer Wants – Top 3 must have features

Buying Process – Customer path to purchase

Competition – Alternate solution Providers

Value Propositions – (Unique selling point)

Positioning (Perceptual Map)

Product Strategies (Product Line Strategies)

Pricing Strategies (Price-Adaptation Strategies)

Place Strategies (Distribution Strategies)

Promotion Strategies (Advertising, PR, Sales Promotion, personal Selling, Direct, Digital)

Branding Strategies

International Marketing Strategies (Export, Joint Venture etc).