Marketing Practices Analysis Of A Fast Fashion Brand Research Paper, Ireland

Assessment Task: Fast Fashion Brand Marketing Analysis

You need to pick a fashion brand that sells clothes and shoes and write a report about how they do their marketing.

You can choose from these brands: Shein, Uniqlo, Zara, H&M, Gap, 21 or Temu.. First you have to get your Module Tutor to say it is okay. If you pick a brand that`s not suitable you might fail the task.

Report Requirements

Your report has to look closely at the brand you choose and think about the world around them how they make people want to buy their stuff and where they fit in the fashion world. You have to use ideas from people who know a lot about marketing and find sources that are trustworthy.. You have to reference them in the Harvard style.

Task 1 is about the things that are happening outside the brand that are changing how they do their marketing. You have to think about how these thingsre affecting the brand now and what the brand is doing about them. This task is worth 40 percent of your marks.

Task 2 is about how the brand makes people want to buy their stuff. You have to think about how all the parts of their marketing work together to make this happen. This task is also worth 40 percent of your marks.

Task 3 is about comparing the brand you choose to brands that`re really good at being fair to people and the planet. You have to think about how their marketing`s different and what problems the people in charge of marketing face. This task is worth 20 percent of your marks.

Research and Referencing Requirements

You have to do a lot of reading and find sources to back up what you say. You have to use the Harvard style to reference these sources.

You have to use least two of these sources:

• Euromonitor Passport (2024) – How Fashion Players Can Add Value with Volume Sales Under Threat
• Euromonitor International (2024) – World Market for Apparel and Footwear Briefing
• Euromonitor International (2023) – Competitor Strategies in Apparel and Footwear Briefing
• Euromonitor International (2024) – Fashion Industry: Half-Year Update
• Euromonitor International (2024) – Where Consumers Shop for Apparel and Footwear
• IBISWorld (2024) – Fashion in the UK
• IBISWorld (2024) – Global Apparel Manufacturing

Important Notes

• You have to use ideas from people who know a lot, about marketing and business to back up what you say.
• You have to make sure you reference all your sources properly using the Harvard style.
• You should really check with your Module Tutor that the brand you choose is okay before you start.
• If you want to do your report in a way you have to get permission first.
• You will get help with this task in lectures and workshops.