MC4061QA Principles Of Marketing, London Metropolitan

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Principles of Marketing

Company choosen - Royal Mail UK

The aim of the assessment is to enable you to apply the knowledge gained during the module and to analyse the service marketing issues affecting one organisation in a particular service sector.

You are required to choose an organisation which operates in the UK from anyof the following service sectors:

• Marketing
• Retail
• Professional services
• Fashion
• Leisure
• Tourism
• Aviation
• Creative industries
• Financial services
• Education
• Not for Profit/Charity


You must produce a marketing report which includes the following inrelation to your chosen organisation:

1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT)facing th e organisation based on properly referenced sources.

2. Identification of the organisation`s key service marketing challenges (Weakness and Threats) for th e next 3 years, drawing on secondary research and analysis.

3. Analyses the threats through the lens of theoretical principles of services marketing and provide recommendations to overcome challenges within theconstraints of Strengths and Opportunities.

The report should be 1500 words maximum (without appendices). Please usetables and diagrams where possible to stay within the word count.