MGT 401 SEU Partnership Market Strategic Alliance Management Discussion

Learning Outcomes:

• Distinguish between different types and levels of strategy and strategy implementation (Lo.3)
• Gain insights into the strategy-making processes of different types of organizations (Lo.4)
• Understand issues related to strategic competitive advantage in diversified organizations (Lo.6)

From a real national/international market, select any type of strategic alliance between two firms and answer the following questions:

• Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). ()- Max 150 words
• What is the type of strategic alliance used by your chosen firms? Explain its different reasons. ()
• What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method. ()
• Is this strategic alliance successful? Justify. ()
• What recommendations can you give for the managers of these firms to improve their competitiveness? ()