MKCM4002: How And Why Have Companies Adjusted Their Traditional And Online Use Of Marketing: Marketing Communications Report, DIT
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Admin,
Last Updated:
16-Oct-23
Price:
$120
Assignment Details:
In order to answer the following questions, you will need to refer to recent newspaper articles and ads (which can be sourced online), podcasts, blogs, social media posts or other online material – you should also refer to the Public Relations material (including PR models) that was covered in class and any other classwork that you deem to be suitable.
Specifically, you need to answer the following questions:
1. How and why have companies adjusted their traditional and online use of marketing communications tools (i.e. advertising, PR, sales promotions, sponsorship, and direct marketing) because of the Covid-19 pandemic?
