Porter’s Five Forces model

Twitter, INC. Questions:

a. What is the firm’s Basic Business Model? (Hint: defines the firm’s strategy and operating approaches to customer value creation)

b. What is the firm’s sustainable competitive advantage? (Hint: why do customers buy/use from the firm over their competitors?)

c. Looking at the firm’s strategy, what is the most important factor? WHY?

d. Looking at Porter’s Five Forces model, which of the force(s) is of most concern to the firm? Why?

e. Looking at the Resource Based Model, what resources does the firm use to compete in the marketplace? (Hint: what does the firm do better than anyone else in the world?)

f. Per the Value Chain Model, how does the firm add value to its customers? (Hint: look at the model’s nine components. How does the firm add value to stockholders? Stakeholders? Customers?

g. Is the firm a First, Second or Late mover in the marketplace? How does this play into the firm’s strategy?

h. What is the firm’s Generic Competitive Strategy? (Hint: Review Porter’s Generic Competitive Strategies Model)

The case studies and the final project should help students to actually learn the use of key