Postmodern Marketing, Assignment

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Last Updated: 24-Sep-24
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This assignment is a poster presentation with a 2500 words document. We are tasked to design and populate a poster examining the theme below – this will be executed using a Critical Marketing stance and involve the following:

Postmodern Marketing & its Relevance in Contemporary Marketing Practice

1) Examine the underlining theme, this will form the first/second column of your poster which will include a comprehensive background of what it is, any models/illustrations, overview of the literature on that topic/theme. You’ll need to draw on multiple articles and create a synthesis/critique of all the material herein.

2) The second/third column will progress the examination of your chosen topic Postmodern Marketing you’ll need to exam at least FIVE of the key themes with examples and illustrations of CONTEMPORARY industry practice

3) The third/fourth column will present implications for further (academic) research and practice by companies (essentially what needs to happen in the future) – you’ll need to draw upon what governments and regulatory bodies need to do to police/safeguard over unscrupulous companies/vague product claims/manipulative practices, etc. Please also see the example of a poster attached.