Purdue Global University Coca Cola Advertisement Discussion

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Last Updated: 06-May-24
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I’m working on a marketing discussion question and need an explanation and answer to help me learn.

 

In Chapter 11, you read about how product managers test theiradvertising campaigns before actually implementing them in the market;this consists of laboratory-based tests and real-world tests.

 Pleasechoose any current product or service on the market (or perhaps aproduct/service that your employer sells) and find an advertisement forit.

 This can be a print advertisement (e.g. magazine, newspaper, etc),an online advertisement, a TV advertisement, or something else. 

Post aURL link or picture of the ad (if not possible, provide a detailedexplanation of the ad), and describe what you think the company may havelearned/modified/implemented after conducting lab/real-world tests,that resulted in the current ad. Remember to reply to a classmate’spost as well.