R/508/0486 Explain the role of marketing and how it interrelates with other functional units of an organization.?

Marketing Essentials

Learning Outcomes:

LO: Explain the role of marketing and how it interrelates with other functional units of an organization.?

Assignment Brief and Guidance:

You are applying for the role of Marketing executive of a company. You can choose whichver company you wish to work for, as long as it is based in Vietnam. Follows are some recommendations:

1. Vinamilk

2. TH True Milk

3. Grab Vietnam

4. Adayroi

5. Zalo

6. Jetstar Airlines

7. Techcombank

As part of the recruitment process, you are required to write a report which demonstrates the concept of Marketing as well as its important role in the chosen company.

Moreover, you will have to explain how marketing interrelates with other functions within that company.

Specifically, you will have to write a report which covers the following tasks:

Task 1 (LO1: P1) How do you understand the following concept about Marketing? Explain it by referring to real-world example.

Commercial Bank of Vietnam Technological and Commercial Joint Stock, commonly known under the name of Techcombank is one of the joint-stock commercial banks in Vietnam.

Since established on 09.27.1993 with an initial capital of 20 billion dong only, Techcombank has continuously flourished with outstanding business achievement and was repeatedly recognized as a financial institution prestigious title best Bank in Vietnam.

Today, with the support of HSBC`s strategic shareholder, we have a stable financial platform and strong with total assets of over 158 897 billion (as of end of 2013) Give your own opinions about the given definition of Marketing and use a marketing case in real-life as an example to further explain the definition.