R/508/0486 Unit-2 - Marketing Essentials Regent College

Introduction

Marketing is an essential function carried by business organisation in order to promote their products and services into the market place. It involve selling and buying process that take place between consumer and producer in market area. It is a broader concept that involve several types of activities like production, manufacturing, communication and delivering the final product or service to the consumers that results in fulfilling their demands and needs in effective manner. Marketing manger plays a vital role while conducting this process as he have to perform all these action in adequate way so that final results can be accomplished in set period of time. The company selected in this report is CADBURY, a confectioner brand running from 1824. Its chocolates are famous worldwide and is preferred by almost every age group people. The report highlights key roles and responsibilities of all marketing functions, importance of marketing mix concept in business firms and its interrelationship with other functional areas that are present in the organisation. Apart from it, company have to produce marketing plans in order to execute their marketing actions in effective way so that the basic aim and objectives could be achieved in effective and efficient mode.