Research Project on impact of social media marketing

Question :

The research project is basically undertaken to identify the issue of the problem together with its solution. The current project is based on Morrisons which deals in supermarkets in UK. The research theme is the impact of social media marketing in order to transform consumer perception.

• Appropriate research methodologies which can integrate knowledge in the research process.
• Analysis of research that is relevant to the research project.
• Communication of outcome of the research project to stakeholders.
• · Reflection on the application of the research methodologies and concepts.

 `

Answer :

Organization Selected : 

INTRODUCTION

Social media marketing refers to the marketing tactics utilised by the business organisation where they promote and advertise about their products and services using social media websites. With the rise in internet technologies and evolution of social media perception of individuals and societies have been drastically transformed. Marketers of today`s organisation have been greatly influenced from social media as they get a platform where they can promote organisational goods and services effectively and efficiently (O`Reilly and Lancendorfer, 2015). In order to sustain in competitive environment it is very essential and crucial for marketers to utilise new and advance technologies for their marketing practices. Social media websites such as Instagram, YouTube, Facebook, etc. provides immense opportunities to marketers where they can promote organisational products and services efficiently. Social media marketing drastically transformed perception of customers worldwide. In this context, this research will aid in understanding impact of social media marketing in transforming perception of consumers by analysing study on Morrisons. Morrisons is considered as fourth largest supermarket in United Kingdom. It has enormous customer base and provides quality products and services to their target customers. The management of Morrisons known for providing creative and innovative marketing tactics which provides them competitive advantages (Constantinides, Schepers and Vries, 2015). Researcher will conduct literature review in the study in order to compare and contrast on the articles and journal he or she obtained. The purpose of carrying out literature review is to establish theoretical framework in the study. Furthermore, researcher will elaborate about research methods that he or she will going to use in order to accomplish the aim and objectives of the study. Digital technologies gives rise to innovative and creative methods through which organisation enhances their productivity and profitability.