Social and health marketing Essay

‘Spain is consistently cited as the model for other countries to follow in the development and delivery of a robust deceased organ donor infrastructure. Matesanz (2003) argues that “The Spanish Model” shows that organ shortage is not due to a lack of potential donors, but rather to a failure to convert many potential donors into actual donors.’ Outline and discuss 4 ways in which donation rates in Ireland could benefit from an analysis of the Spanish organ donation system.