STRATEGIC MANAGEMNET Assignment

Critically evaluate two contrasting organizations, Apple & Amazon, that you believe exhibit “good strategy” versus “bad strategy”.

• What was their strategic approach?
• What are the specific strategic strengths and weaknesses they exhibited?.
• What are the challenges faced by each organization going forward?
• How and where should they focus for future growth? 3000 words (excluding cover page & bibliography).

Course material covered in this module is as follows:
Strategic Management – Introduction to Strategic Management – Language of Strategy – Key concepts of Developing a Strategy – Benefits of Strategy – Good Strategy v Bad Strategy – Evolution of Strategic Thinking Strategy Process – Internal Analysis (Purpose / Competencies) – External Analysis (Porters 5 forces, PESTLE, Segmentation, Positioning, – Industry Structure, Internationalisation) – Systems and Emerging Technologies (TQM/ Ethics) – SWOT Strategic Decisions – Practical application of analysis tools – Porters Generic Strategies – Ansoffs Market Framework – Blue Ocean Strategy – Good to Great – Entrepreneurship versus Established Business Strategy Development and Frameworks – Mission and Values – Vision – Strategic analysis – Formulating Strategy -Choosing right strategy for the right business (OSGM / Lean Model/ScaleUp) Strategy Implementation – Group Presentations – Leadership & Communication – Organisation Structure – Change management – Monitoring and Controls.