Sustainability Report, SU, Malaysia Sustainability Refers To The Development That Caters To The Needs Of The Existing Generation Without Sacrificing

Sustainability refers to the development that caters to the needs of the existing generation without sacrificing the ability of future generations to meet their own needs (Kotob, 2011). Sustainability in the business context refers to the ability to do business without negatively impacting the environment or society (Spiliakos, 2018).

Zara, H&M, and Shein fell into the fast fashion industry or sector. Fast fashion describes the production of low costs but trendy and stylish clothing that moves speedily from design warehouses to retail stores to cater to the trends, with new collections being introduced perpetually (Hayes, 2022), often produced in large quantities. Fast fashion brands are facing criticism regarding their sustainability concerns in the past years.

Below are some relevant sustainability concepts related to the fast fashion industry, especially Zara, H&M, and Shein: