The Learner Should Provide A Detailed Overview Of The Client’s Problem: Qualitative And Quantitative Market Research Research Paper, TCD, Ireland

Research Proposal

You are required to design a research proposal that will address all the issues discussed with the client.

Chapter 1: Problem Overview & Proposal Introduction

In this chapter, the learner should provide a detailed overview of the client’s problem with reference to the client scenario above supplemented with a brief overview of some relevant market information, demographics, and literature.

You may wish to draft this, to begin with, and rewrite it after you have a better understanding of the literature.

Chapter 2: Literature Review

In this chapter, you should provide an overview of existing literature in the marketing management discipline. Specifically, your aim here is to provide an overview of the athleisure sector for your client supported by reference to the relevant academic literature. This overview should include:

A) Competitor Analysis: An overview of the main brands in the sector including identifying the brand leaders and carrying out a SWOT analysis for the main global and local brands in the Irish sector.