University of Michigan Toxic Tort A Go Go Analysis

Toxic Tort A-Go-Go

Explain how you would analyze the following situation from an Ethical communication/marketing law perspective.

You are the President of A-Go-Go Corporation.  

You have just become aware that entry-level employees at your industrial manufacturing plant have been releasing toxic chemicals into the storm drain located in the gutter of the street right in front of your office windows. 

 Legal – what kind of liability does the company face?  How should a CEO handle the liability risk? 

 Does the CEO owe a greater duty of loyalty and duty of care to the board of directors or does the board of directors owe greater duties of care and loyalty to the corporate shareholders?  

Can the Board of Directors make the CEO be quiet?

Technical – what laws are we talking about?

  Etc…Ethical – What are the ethical issues surrounding the marketing or Public Relations campaign – IF the world (and out potential consumers) find out some laws have been broken?

Moral – What are the moral issues surrounding this marketing campaign?