What Is The Relevance Of The Customisation.

Assignment -

The learning outcomes for this assignment are:

- Understand and appreciate the underlying theories of international marketing.

- Critically analyse international marketing opportunities.

- Demonstrate an ability to formulate and assess international marketing strategies.

- Demonstrate an understanding of both the process and the complexities associated with the implementation of international marketing programmes.

Question -What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME`s) and large scale enterprises (LSE`s)?

Use relevant and recent examples to illustrate your report.

Note - Your response should be in the form of a written report of between 1,500 and 2,000 words. Please use the previous provided academic style guidelines, and Harvard referencing system.