You are working for a health care organization that is starting a new service

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Last Updated: 15-Jul-23
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  • You are working for a health care organization that is starting a new service. 
  • You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7.
  • What are some realistic branding strategies you could use to evaluate the new service? 
  • Be sure to provide rationale for your choices.