Service Experience Model Design Review Writing - Management Assignment Help

Task

Assignment Instructions:

For this assignment, you will be designing a service model for an existing service or new service firm.
Think of an organisation that may benefit from a new or updated service encounter. Once you have selected an organisation, develop an idea for a new service model incorporating all the elements discussed throughout the chapters.

Use the following elements to guide the development of your service model.

1. Describe the service encounter by detailing the four elements:

a. Employees
b. Customers
c. The Setting
d. The Actual Service Performed

2. Detail how your target audience will interact with your service during the three stages of service consumption. Utilise any theories, models or concepts discussed in the chapters or readings to strengthen your descriptions.

3. Explain the design of the proposed ultimate user experience. Utilise any theories, models or concepts discussed in the chapters or readings to strengthen your explanation.

4. Describe the distribution strategy including:

a. What is being distributed?
b. Where is it being distributed?
c. When is it being distributed?
d, How is it being distributed?

5. Detail the pricing strategy and explain the following:

a. Use value the worth to the customer.
b. Economic value — the financial worth compared to a competitive substitute c. Perceived value — the subjective worth of the benefit received.

6. Explain how you will manage and adapt the capacity to match demand. This might include physical facilities, staff, infrastructure, self-service.

7. Describe the service culture that will be needed to support your service model.

8. Explain how you will handle and respond to unhappy customers.

Suggested Structure:

Your assignment may be structured in any what that best presents your research and thinking. However, the following suggested structure can be used as a guide.
1. Cover or Title Page
2. Executive Summary or Content Page
3. Service Encounter
4. Consumer Behaviour —Service Consumptions
5. Ultimate User Experience
6  Distribution Strategy
7. Pricing Strategy
8. Manage and Adapt Capacity
9. Service Culture
10. Customer Satisfaction it Reference page (listed in alphabetical order)

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