Unit 35 Marketing essentials UK College of Business and Computing
Introduction
Marketing is considered as an important role in attaining huge consumer strength through attracting them using different promotional strategies. Manufacturing quality products and services is not enough for an organisation as it also require to promote them in market so as to attract and influence the interest and buying behaviour of customers in favour of their products and services. Therefore, marketing contributes maximum efforts in achieving desired goals and objectives of an organisation. The present assignment report is based on “Your Destination”, a UK based company which deals in providing transportation services to the area of London and Essex. The project covers the role and responsibilities of marketing functions and their relationship with other departments of an organisation. Application of 7P`s of marketing mix and marketing plan of company has been also discussed under this report (Dudu and Agwu, 2014).
