7097MAA Entrepreneurship and Innovation for Engineers.

7097MAA - Entrepreneurship and Innovation for Engineers - Coventry University

Learning Outcome 1: Critically assess an organisation`s characteristics that facilitate the innovation process. Plan and implement activities, which will establish an innovative environment within the organisations structure.

Learning Outcome 2: Underpin work with references to supporting literature, up to date research and appropriate case studies.

Task and Mark distribution:

Task:

In the light of the current economic environment, in what ways can a company "think differently" in order to benefit from innovation and entrepreneurship?

You are tomorrow`s manager; how can you help facilitate a company`s innovation process? Based on an Engineering company of your choice:

Critically assess the organisation`s characteristics that facilitate the innovation process.

Plan and implement activities which could establish an innovative environment within the organization`s structure.

Underpin your work with references to supporting literature and up to date research.